BE KIND

Start here and all else will follow.

BE HONEST

Stay true to yourself. If you’re authentic, you have nothing to hide.

STAY CURIOUS

Curiosity feeds the creative soul. Never stop questioning, tinkering, and stretching the malleable mind.

BACK TO THE BASICS

Strip it down to what it needs to be and nothing more. Keep it simple, but keep it charming.

SUSTAINABLE MATERIALS

Know the source of your materials, and work with companies that share your values. Actively pursue the preservation of our earth.

SUSTAINABLE WAGES

The trend to cut costs wherever possible is not only irresponsible, it’s unsustainable. It’s time to share the wealth, create livable wages, and level the playing field.

DURABLE

If it won’t be around for 100 years, don’t build it.

GIVE IT BACK

If you get it, give it back. Share the success, share the knowledge, and pay it forward. Teach what you learn, empower those you can.

WISDOM FROM ELDERS

Some of the most inspiring people are those who have been perfecting their trade for years. Listen and learn from them.

FOLLOW YOUR GUT

Don’t lose yourself in the opinions of others. Listen to your intuition.

GO OUTSIDE

Some of the most innovative ideas come while backpacking in the mountains or walking to the park. Cultivate the creative mind, don’t stifle it.

STAY INSPIRED

Ensure everyone’s unique inspiration is not only protected, it’s fiercely encouraged.

LOVE YOUR WORK

Find what you love and pursue it passionately. This is where great work happens.

DO IT WELL

“A job worth doing is a job worth doing well” –My Grandmother

HAVE FUN

Laugh, jump, do the stanky leg. We spend a lot of time working, it might as well be fun.

PLAY NICE, PLAY FAIR

There’s plenty to go around. Be generous, be kind, and play fair.

TRUST IS THE DEFAULT

Put trust in people, and they’ll put trust in you. Trust is the default, not the exception.

GET YOUR HANDS DIRTY

The biggest lessons and greatest breakthroughs happen while getting your hands dirty. Make mistakes, and make many.

LISTEN

It’s amazing what you hear when you leave space to listen.

MAKE FIRST, JUDGE LATER

Dive deep, explore, and generate without judgment. The good stuff comes from the endurance of simply creating. There’s always time to edit later.

BE PATIENT

The best work takes time. Don’t rush it.